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Market Your B2B Saas in a Non-Tech-Savvy Market

How To

How To

We're not just about marketing products; we're about making them profitable, no matter the industry. Take a look at what founder Amy Tarkington did for HCSS, a trailblazer in construction software.

Influencing Resistant Buyers

You Don't Normally Think "Software" 
When You Think
"Construction".

Even though HCSS, a heavy civil construction SaaS company, has been around for more than thirty years, they had yet been able to make their mark in the ever-growing tech industry.

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Spoiler Alert:
Here Are the Fruits of Our Labor

Before we keep going, let's take a quick look at where we ended up:

69%

Increased Market Qualified Leads (MQL) by 69% in one year 

1 Month

Shortened average sales cycle from 150 days to one month

20%

Boosted product sales by 20% in four months

How We Began

Amy started by visiting actual construction firms to understand what they liked about construction software, and more importantly, what they didn't like about the product. By understanding customer pain points, Amy was able to correctly position (and collaborate with product managers to improve) HCSS products. 

Determining the Right Strategies

Without boiling the ocean, Amy's team focused on the below four areas to increase HCSS's footprint in the SaaS space:​

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Product Marketing
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Content Strategy
Brand Positioning
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Demand Generation

What This Means For You

You'll have a trustworthy friend to help you tackle the tricky bits of marketing cool products in industries that might be a bit wary. We're here to back you up and help you grow in these sectors.

Why This Worked

 Our way of doing things clicks because we focus on really getting it, instead of just guessing. We're all about turning the unknown into something familiar, and finding common ground where others might see walls.

Should We Team Up?

If your struggling to get your footing in your industry, let's partner up. When you join forces with us, you get a committed partner who's all in for your success. Let's work together to tackle challenges and explore new opportunities.

(Or if you’re a marketer who wants to talk shop, we're down for that too.)

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