If you’re running a small business or organization that supports people living with Parkinson’s or dementia, you’re part of a community dedicated to improving lives. Whether you provide specialized care, create innovative products, or offer therapeutic services, your mission is essential—but without marketing, it may not be reaching the people who need it most. If you identify with any of the following types of businesses or organizations, marketing could help you grow and amplify your impact.
1. Home Care Agencies Specializing in Parkinson's or Dementia Care
You provide crucial, specialized in-home support for people living with Parkinson’s or dementia. Marketing can help differentiate your services from larger corporate care providers and highlight your personalized approach.
Marketing Could Help If Your Goals Are:
Expanding your client base by reaching families who are unaware of your specialized services.
Attracting more caregivers and clients who seek personalized, high-quality care for their loved ones.
Showcasing success stories and case studies to build trust and credibility in your local community.
Marketing May Not Be the Right Fit If:
Your business is already growing steadily through word of mouth and you’re not seeking additional clients.
You prefer to remain a small, local operation with no plans for expansion or outreach beyond your current network.
You lack the resources to manage new inquiries, and increasing visibility would strain your current operations.
2. Therapeutic Exercise Programs
Programs like Parkinson’s boxing or dementia-friendly movement classes offer incredible benefits but can be underappreciated without proper promotion. Marketing can spread awareness of these programs to the people who could benefit most.
Marketing Could Help If Your Goals Are:
Attracting more participants to your classes by educating the community about the benefits of exercise for Parkinson’s and dementia.
Expanding your reach by partnering with local healthcare providers who can refer clients to your programs.
Sharing success stories and visual content (like videos of your classes) to build a community around your services.
Marketing May Not Be the Right Fit If:
Your program is fully booked, and you’re not looking to expand or take on new participants.
You rely on a small, tight-knit group of clients and prefer to focus on intimate, personal connections without broad outreach.
You’re not in a position to invest in marketing or manage the potential increase in interest that could result.
3. Memory Cafés
Memory Cafés offer vital support for individuals with dementia and their caregivers, but many people don’t know about these valuable resources. Marketing could help increase awareness and attendance at these gatherings.
Marketing Could Help If Your Goals Are:
Increasing attendance by promoting your Memory Café to a wider audience, ensuring more people know about it.
Establishing partnerships with local healthcare organizations or senior centers to attract participants through referrals.
Building a consistent stream of attendees by raising awareness through social media or community events.
Marketing May Not Be the Right Fit If:
You’re content with your current group size and prefer to maintain a close-knit, community-driven approach.
You don’t have the bandwidth to accommodate additional participants or larger events.
Your café is invitation-only, or you want to keep it under the radar, focusing on a specific, known audience.
4. Non-Profit Organizations Focused on Parkinson’s or Dementia
Non-profits are essential in advocating for those living with Parkinson’s or dementia, but they often struggle to expand their reach and attract resources. Marketing can help raise awareness of your organization, attract donors, and grow your support base.
Marketing Could Help If Your Goals Are:
Increasing visibility for your organization and attracting more donations to support your mission.
Expanding your reach to connect with volunteers, partners, and sponsors who share your goals.
Building awareness about upcoming events, workshops, or campaigns that align with your mission.
Marketing May Not Be the Right Fit If:
Your primary focus is on internal operations, and you’re not ready to grow your organization’s visibility yet.
You’re already reaching your fundraising and volunteer goals through existing networks and channels.
You don’t have the resources to handle a larger pool of supporters, volunteers, or donors at this time.
The Bottom Line: Know When Marketing is the Right Fit
Marketing can be a powerful tool to help small businesses and organizations serving the Parkinson’s and dementia community grow, increase awareness, and amplify their mission. However, it’s important to evaluate your current goals and capacity before diving into marketing efforts. If you’re seeking to expand your reach, attract more clients, or promote your services to a broader audience, marketing can provide the tools you need to succeed. On the other hand, if your focus is on maintaining your current size, building deeper connections within your existing community, or if you’re simply not ready for growth, marketing may not be the right move for now.
Understanding where your business stands and what your future goals are will help you decide whether marketing is the next step on your journey.
Still not sure if marketing is the right fit for your business? Let’s chat! We offer free consultations and sliding scale pricing to ensure you get the support you need, no matter where you’re starting. Reach out and let's figure out the best approach together
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