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Influencing Resistant Buyers

How to Market Your B2B SaaS in a Non-Tech-Savvy Market

Influencing Resistant Buyers

Strategies and focus for this project:

↪ Product Marketing
↪ Demand Generation
↪ Content Strategy
↪ Creative Development

We're not just about marketing products; we're about making them fit right in, even in places they've never been before.

Where We Began

Amy had a simple goal: making innovative products feel at home in different sectors. Her work with the construction industry and HCSS is a great example of how she did this. Here she is visiting construction companies to really understand the customer pain points and how the products solve for them.



What This Means for You

You'll have a trustworthy friend to help you tackle the tricky bits of marketing cool products in industries that might be a bit wary. We're here to back you up and help you grow in these sectors.

Why This Works

Our way of doing things clicks because we focus on really getting it, instead of just guessing. We're all about turning the unknown into something familiar, and finding common ground where others might see walls.

The Results

• Shortened average sales cycle from 150 days to one month
• Increased Market Qualified Leads (MQL) by 69%
• Boosted multi-product sales to existing customers by 20% in 4 months

Amy’s had some great experiences marketing products like HCSS in industries where they were pretty new. We're always on the lookout for the next adventure, the next industry to dive into.

Here's How We Team Up

At Chien Industries, we're all about teamwork. When you join forces with us, you get a committed partner who's all in for your success. Let's work together to tackle challenges and explore new opportunities.


(Or if you’re a marketer who wants to talk shop, we're down for that too.)

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Disclaimer

Chien Industries, led by founder Amy Tarkington, is a new venture. While the projects listed are not Chien Industries' work, they reflect the professional endeavors of Amy Tarkington and indicate the direction of Chien Industries. We are including them to illustrate our potential as a newly established firm. Our commitment to professionalism and ethics remains central as we begin this journey.

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